Institute for Creative Integration Information

Institute for Creative Integration (ICI) is a design research and strategy consultancy. Through a human-centered lens, we co‑create design concepts and strategies with clients striving to innovate. We take a creative approach to the problem space by integrating multi-disciplinary views under the broader societal and organizational context, balancing clients' needs and user insights. Through close collaborations, we provide solutions that empower clients to gain stakeholder buy-in and steer the organization towards embracing human‑centered design. Discovery Research Through ethnographic research, expert interviews, and literature surveys, we investigate clients' problem space in depth. Along with examining client's businesses capability and existing strengths, we helped them identify the root causes, untapped needs, gaps, and opportunities. User Research We offer an end‑to‑end user research process to uncover user needs, preferences, behaviors, and motivations. We recruit quality participants and prepare prototypes, stimuli, and discussion guides tailored to the client's needs. Our data-driven analyses yield actionable insights and design recommendations for projects moving forward. Concept Development ICI helps clients in creating and communicating compelling design concepts effectively. We challenge the status quo and make sense of seemingly counterintuitive ideas liberated by our multi-disciplinary approach. We are "multilingual" in mediating communications between stakeholders in the client's organization, such as engineers, strategists, marketers, and c‑suites. Design Strategy ICI supports clients in implementing the design concepts in a way tailored to their business processes and organizational dynamics. We support them in planning and communicating new design initiatives and obtaining leadership support by providing human‑centered design principles, guidelines, strategic narratives, and roadmaps.