Inspiring Engineering Information

Inspiring Engineering is a new website inspiring young people into engineering professions. WHAT’S UNIQUE ABOUT US? • Video-rich content • Newsfeed mashup of all types of post • Covering all engineering sectors • No ads; just exciting content • Share inspiring technology – “cool stuff” & how it works • Provide a picture of what engineers do & how they make an impact on the world around them • Background info on different engineering companies • Jobs board (incl. secondment, overseas etc.) • Showcase & explain new & emerging technologies • Reference to fundamental engineering principles • Industry & sector context: where are the opportunities for young engineers? • Interviews highlight interesting career paths • Signpost interested visitors to further resources • Easy navigation, e.g. by sector / discipline • Enable people to envisage working in a particular sector before they embark on their career • We provide a “funnel” – giving some next steps • We provide the inspiration to TAKE the next step • We have no secondary/hidden agenda: we are independent free-thinkers who are all about providing young engineers with the inspiration to see engineering as a real career choice OUR AUDIENCE: The Inspiring Engineering website has been designed specifically for young people, and with input from young engineers (1 – 3 years into their first jobs). We are delivering exciting content to: Primary audience • recent engineering & STEM graduates • engineering & STEM undergraduates • engineering & STEM A-level students Secondary audience We are also looking to break down barriers vis-à-vis commonly held perceptions that engineering is a muddy boots, dangerous career choice which is “just for boys.” Our secondary audience includes: • those giving careers advice to young people (at A-level, apprenticeships & degree stages) • parents of potential new engineers • the engineering sector’s wider public We tweet at @4newengineers