InsightLab Information

InsightLab Hungary is a full-service market research agency. // INDUSTRY FOCUS: - Pharma - FMCG - Telecom - Retail - Banking and Finance - Energy. // RESEARCH TYPES: - Qualitative (FGD, IDI) - Quantitative (F2F in-home / in-hall /exit, CAPI, CATI, online, Mystery Shopping) - Integrated (QL+QN). // RESEARCH AREAS: - U&A. - Motivational segmentation - Communication / ad tests - Loyalty and consumer satisfaction - Brand health surveys - Product testing and development. // FW CAPACITY: - 10 regional supervisors with 250+ experienced, specially trained F2F interviewers - 30 CAPI stations - 30 CATI stations in call centre (with the possibility of digital recording and real time listening). // PHILOSOPHY: We believe in the power of consumer intelligence, and therefore our mission is to find and utilize the best tools to explore the knowledge they carry in both the front and the bottom-line of their minds. What we offer to our clients is the feeling that consumer is just a member of their marketing team. All our work is conducted under the ESOMAR (European Society for Opinion and Marketing Research) standards & recommendations. On request, a detailed description of the fieldwork infrastructure and protocols are available.