Insight IP Information

Insight IP was born out of the realisation that there is a disconnect in the market between the way Corporate companies procure legal services and the manner in which they are sold to by Lawyers in private practice. In an age of fast-moving technology and industry, every law firm claims to be unique. Consequently, GC’s and Heads of IP can no longer rely on the reputation of a firm alone, choosing instead to scout the talents of individual lawyers. However, client acquisition in the legal field has not yet made this jump, with most lawyers in private practice relying on their firm and the age-old system of referrals, rather than their personal brand when trying to engage prospective clients. Although a valid , low cost mechanism for Business Development, relying exclusively on referrals limits the scope for individual lawyers to grow their practice and provides no competitive advantage. At Insight IP we bridge this gap and eliminate the fracture points, helping General Counsel and Heads of IP to navigate an increasingly complex market and assisting lawyers in building relationships with GC's and IP Heads outside their existing network. With over a decade of experience in identifying what keeps GC's and IP Heads up at night and a breadth of knowledge in terms of their thoughts processes in choosing when how and why to instruct a new firm Insight IP are skilled in helping partners engage new prospects and articulate their value whilst building relationships . We have helped several practices to grow exponentially in recent years through our consulting and Business Development service.