INS Trade Media Service Information

Here at INS we believe trade media can be an irreplaceable tool in reaching new markets, creating new customer relationships and improving your global presence. Many firms see press relations as a routine which simply has to be done. We have a different view. By reaching the right audience and decision makers, a campaign can be a powerful marketing tool. With over three decades of experience our team has perfected this tool and can help your firm reach its full potential. Our vast network with media partners on a global scale will ensure that your campaign achieves great results, not only by hit-rate but by impact. Our reputation as experts in our field is founded on our in-depth analysis of each campaign individually. From initial planning, to media selection, to publication to follow up, each step is done with great care and precision with human inputs from dedicated specialists at every stage. This ensures not only that the news reaches the right audience, but also ensures the results our clients are looking for. We believe in precision and expertise, rather than blindy firing in all directions. INS has built connections and a network over the years, not only because of results but also by providing service beyond what is ordinarily expected. We provide our clients with everything needed for a successful campaign to ensure we maximise their value. Unlike other press distribution services, we make sure you know what you get. Instead of paying premiums for outdated lists with a low hit-rate, our state of the art database contains connections all over the world. We pride ourselves on highly successful campaigns and lasting relationships with our clients.