Innovative Touch Information

At Innovative Touch, we believe innovation is more than an idea, it’s an experience you can taste, feel, and remember. We are the parent company behind Musashi, our authentic Japanese dining concept, and Octopus, our modern fast-casual seafood brand. Each concept is crafted with passion, creativity, and a relentless focus on quality, offering customers experiences that are as distinctive as they are memorable. Our mission is simple: to elevate every bite. By blending global culinary standards with local creativity, we transform dining into something beyond food, a culture of innovation, flavor, and excellence. Whether it’s premium Japanese cuisine, fresh and modern seafood, or the next brand we bring to life, Innovative Touch is committed to pushing boundaries and redefining what dining means in Saudi Arabia and beyond. What we do: Develop and operate innovative F&B concepts Deliver high-quality dining experiences that inspire loyalty Create unique brands that resonate with diverse audiences