INNNES ehf Competitors

Founded in 1992, Blue Lagoon Iceland has long been a sustainable destination due to the beneficial powers of its famed geothermal seawater. Nestled in the heart of an 800-year-old lava field on the Reykjanes Peninsula, and conveniently located between Reykjavik and Iceland’s international airport, Blue Lagoon Iceland is a sustainability-first company encompassing hotels, restaurants, research & development, renowned skin care lines, and a place for wellbeing. In 2012, the company’s iconic centerpiece – the waters of the Blue Lagoon – was named one of “25 Wonders of the World” by National Geographic, propelling the majestic, healing waters into the upper echelons of global travel destinations. In 2018, the company continued its evolution with the opening of the Retreat at Blue Lagoon Iceland, the country’s first, five-star spa hotel. Included in Time Magazine’s list of “The World’s 100 Greatest Places,” the Retreat features a 62-suite, award-winning, luxury hotel; a subterranean spa featuring the signature Blue Lagoon Ritual and in-water massage; a mineral-rich, private lagoon; and two new restaurants, including Moss, a Michelin-recommended destination.

Ölgerðin Egill Skallagrímsson was established in 1913. The first products were beers, but the company soon gained a reputation as a producer of a range of high-quality drinks. The operation has expanded gradually over the years, and now foods and drinks are imported, marketed and distributed alongside Ölgerðin’s own products. Ölgerðin has been the Pepsi bottler in Iceland since 1992 and the marketshare has increased gradually since. Ölgerdin service brands like Nestlé, Pepsi, Tuborg, Red Bull, Merrild, Illy, EAS, Hatting, McCain, Haribo, Mentos, Moet&Chandon, Masi, Piccini, Smirnoff, Tanqueray, Baileys, Johnnie Walker, Dom Perignon, Hennessy and other top brands. Each brand has its brand manager who takes care of the marketing schedule ÖLGERÐIN IS THE BIGGEST SUPPLIER TO THE RETAIL SECTOR IN ICELAND • Diversified operation in various segments in the food industry • Production, import and export • The largest supplier in the FMCG, HORECA and monopoly sectors • Total number of employees is 300 • Ölgerðin is one of the biggest advertisers in Iceland Our goals are: positivity, reliability, efficiency and progressiveness. In every day projects we are very true to our goals. We have a very clear mission and vision; to develop and sell products that will be the consumers and customer’s first choice.

Based in Iceland’s remote Westfjords, Arctic Fish recognizes that our greatest assets are our natural resources. This is reflected in our dedication to sustainable aquaculture and certified products. Taking great pride in our work and environment, we bring the world responsibly farmed fish with the clean taste of Iceland’s pristine waters. Our high quality products are not simply a means of income, but also a symbol of our integrity and the region we represent. Arctic Fish is committed to maintain the highest standards in relation to fish welfare, sustainability and a healthy stewardship of the environment.