INFOCUS GROUP LTD Information

The InFocus Group is a highly innovative version of the traditional focus group that's typically used for a variety of marketing and research purposes. Instead of using the standard cross section of average individuals used in most focus groups, the InFocus Group utilizes a core group of highly intuitive individuals -- culled from years of networking and research -- to generate much more informed, accurate and reliable results for our clients. While our pool of individuals also come from all demographic categories -- including age, gender and geographical area -- their insights are much more direct and specific to the marketing objective in question. Furthermore, the InFocus Group's marketing professionals will prepare a post-research report that crystallizes the overall findings of our group -- we've learned that it's often the consensus of individual opinions from our group that provides the most valuable marketing insights. Interestingly, since our members are truly intuitive, their observations are often uncannily similar -- even though they live in different cities and don't communicate with each other during the research process.