Influencing is Australia's premier media database and distribution service, catering for all communications professionals. With a premium media database and an in-built media releases tool, our core value proposition is making it simple and efficient for you to get your news out to the media and beyond. Our clients include many of the biggest PR agencies - approximately half of Australia's Top 25 agencies are Influencing subscribers. We believe our base of subscribers represents the most progressive PR agencies - those who realise that to succeed in the future requires far more sophisticated PR workflows and processes than those that were used previously. We're also used by many internal PR departments who are proving you can do more with less through the adoption of services like Influencing. And our popular PRWire service is used by thousands of companies - from solo operators to Australia's largest public companies.
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Influencing Questions
The Influencing annual revenue was $14.3 million in 2026.
Phil Sim is the Founder and Chief Executive Officer of Influencing.
40 people are employed at Influencing.
Influencing is based in Sydney, New South Wales.
The NAICS codes for Influencing are [541, 518, 51, 54].
The SIC codes for Influencing are [73, 737].
Top Influencing Employees
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Phil Sim
Founder and Chief Executive Officer at Influencing
Schofields, NSW, AU34 -
23
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Pragadish Kirubakaran
Managing Editor at Influencing
Chennai, TN, IN2 -
Tony Bosworth
Managing Editor at Influencing
Sydney, NSW, AU1 -
Alexa Flores
Influencer at Influencing
Phoenix, AZ, US2 -
Shanthipriya N
Human Resources Director at Influencing
Chennai, TN, IN -
Will McLennan
Journalist at Influencing
Sydney, NSW, AU11 -
Tony Bosworth
Managing Editor at Influencing
Schofields, NSW, AU -
Dinesh M
Product and Success Coordinator at Influencing
Chennai, TN, IN
