INFLUENCE AT WORK UK LIMITED Information

There is nothing new about the need to capture an audience’s attention, convince the undecided, inspire colleagues to embrace change and effectively influence, persuade and change the behaviours of others. But what is new is an evidence-based understanding of the best ways to achieve change - something that we have been putting into practice since we started in 2001. INFLUENCE AT WORK is headed by two of the world’s most recognised names in the science and practice of influence – Robert Cialdini and Steve Martin. We work with organisations all over the world. Our international bestselling books have sold over 4 million copies and our Science of Persuasion video on YouTube has been viewed over 10m times. Our research and insights have been rated as ‘Breakthrough Ideas for Business’ by the Harvard Business Review, are taught on executive programmes in Business Schools around the world and have attracted the interest of world leaders, policy makers, senior executives and business professionals.