INFLUENCE AT WORK Competitors

Mindshare is a media services brand that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better. We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values. We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.

Open Influence is a global, multi-award-winning creator marketing agency setting the standard for how brands connect with culture across every major social platform. Founded in 2013, Open Influence was among the first to recognize the power of creators as a transformative marketing force. Over the past decade, we have partnered with many of the world’s most influential brands across automotive, fashion, entertainment, technology, CPG, healthcare, finance, and beyond — delivering sophisticated, end-to-end creator strategies designed to drive measurable business impact. Our approach blends strategic insight, premium creative execution, and white-glove client service. We operate as a true extension of brand and agency teams, combining cultural fluency with operational excellence. Powering our work is proprietary technology built to support scale, precision, and long-term performance. As trusted partners across all major social platforms, we combine direct platform expertise with over 13 years of creator performance data — giving us a deep understanding of what drives engagement, brand lift, and conversion across industries. Our data intelligence platform leverages machine learning, image recognition, and historical campaign analysis to inform smarter creator discovery, predictive performance modeling, competitive benchmarking, and advanced brand safety protections. For clients, that means campaigns grounded in real insight — not guesswork — with the safeguards and measurement frameworks required to drive consistent, measurable results. Open Influence works with many of the largest global brands, helping them move from one-off activations to sustained creator ecosystems that deliver long-term relevance and growth.

ideas42 is the first stand-alone nonprofit in the United States to apply behavioral science research to solve the world’s most complex social challenges. We do this by helping mission-driven organizations maximize their impact — improving program outcomes, increasing staff satisfaction, and reducing costs through an evidence-based approach. As behavioral designers, we uncover what’s driving people’s behavior and apply proven strategies to deliver the outcomes our partners are working toward.