Indigofera Prima Jeans Information

The vision of unsurpassed style – about our work INDIGOFERA exists to bridge the gap between what has been and what will be. The old way is our path forward; a playfulness and a timelessness direct the aesthetic or our work – one that would have been at home in the 50’s as much as it is relevant today. Each garment we create exists in an architectural, design-space between the classic and the contemporary. We use fabrics shaped with both a cut and a silhouette that will stand the test of time – we create the vintage of tomorrow. With every piece, we push the edge by continually exchanging traditional and safe choices for the all the possibility and potential, all the while replete with humble reference to the great works of the great brands and styles that have come before. The mission of PRIMA*) – about our life Every choice in every detail that we construct, is labored over as if our lives depended on it. Every stitch, every button, every line is controlled by our obsession with delivering PRIMA. PRIMA means quality. PRIMA is only attained with consistent craftsmanship and the use of the best fabric, cutting, sewing and attention at every point in the process. PRIMA is about living life to its fullest. Whether constructing next season’s collection at our offices in Stockholm or gathering inspiration for what’s next while hanging out around a campfire in California, every discussion begins and ends with PRIMA. PRIMA is to be lived in, adventured in, and taken to the limit. PRIMA endures all the ravages of both the road and the fickle ebb and flow of fashion. PRIMA is its own assured guarantee. INDIGOFERA is PRIMA.