Indigo Fourth Information

Indigo Fourth is a web-only brand vertically integrating the retail value chain, including manufacturing, branding, and distribution. By eliminating stores from the supply chain, we bring products directly to consumers from the factory without the bloat of the traditional retailer. This translates into high-quality products at significantly lower prices. A key benefit of being an online niche retailer is the ability to build a distinct, easily recognizable brand that can grow customer loyalty even as new brands are just a click (or discovery site) away. While physical stores may have once enjoyed the advantage in crafting cool shopping experiences, the aesthetics of the iPad and all the social sharing surrounding online shopping today are now shifting that advantage to online retailers. Because we were nothing but bored, we want to share our European aesthetic values and direct source pricing with the US market. Curated for quality and authenticity.