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IndieBound is a community-oriented movement begun by the independent bookseller members of the American Booksellers Association and adopted into the UK in 2010. It brings together booksellers, readers, indie retailers, local business alliances, and anyone else with a passionate belief that healthy local economies help communities thrive. Supporting local, independent businesses means that pounds, jobs, diversity and choices stay local, creating strong, unique communities. The American Booksellers Association designed IndieBound as a combination of book marketing, indie bookshop promotion, and the growing 'shop local' phenomenon. The BA's Independent Booksellers Forum (IBF), seeing what had happened in the US and keen to create strong, positive messages about independence and the high street in the UK, adopted the programme on behalf of its independent members, taking the first step in making IndieBound global. IndieBound has now also been taken up in Australia and New Zealand. Independent bookshops are increasingly a destination of choice, especially for consumer who want to be part of their community. Very often, bookshops are already at the heart of a community, and a place where customers discover their next great book and where they meet somebody to talk with about it. Independent booksellers are uniquely placed to talk to their customers about independence and about sustaining a healthy high street. Consumers in the UK today are aware in a new way of the importance of independent businesses and the health of the high street. The growth of farmers' markets, the Transition Town movement and many other campaigns show how important it is to shoppers to shop local, and we want IndieBound to be a key part of booksellers connecting with these community-aware customers and taking the positive message outwards to other indie retailers and businesses. This site is primarily a booksellers site, though it does have some information for book-loving consumers too! On the site, we have Bookseller Resources, links to ...

IndieBound Questions

The IndieBound annual revenue was $7.3 million in 2026.

IndieBound is based in New Orleans, Louisiana.

The NAICS codes for IndieBound are [5171, 517110, 51711, 51, 517].

The SIC codes for IndieBound are [73, 737, 7375].

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