BIBA is the most loved ethnic fashion brand in India.
Biba Apparels Private Limited (“Biba”), the Indian fashion giant, stands true to its name. The brand has been dressing and embellishing demure maidens from every corner of India since 1986. Contemporary ethnic fashion at affordable price is Biba’s commitment to fashion enthusiasts.
The word “biba” is a Punjabi endearment for a young and pretty girl. It implies sublime qualities, compelling Mrs. Meena Bindra, the founder of Biba, to use the name for the line of salwar, kameez, and dupattas that she launched in 1986. What began as a fashionable and affordable line remains the brand’s ethos today: fashion at affordable price. In time, new range collections were introduced. Today, the mix-and-match range has a very contemporary sensibility, and the salwar-kameez range is very ethnic, defined by an Indian crafted look, hand-block prints, and vegetable dyes. Indian handlooms with traditional embroideries and other techniques are applied in producing the garments. Unstitched suits and a festive collection for two-to-12-year-old girls cater to the full demands of a woman.
Biba pioneered Bollywood merchandising in India by providing costumes for Na Tum Jano Na Hum in 2004. It covered ten more projects, including blockbusters such as Devdas, Hulchul, and Baghban.
With BIBA, always expect a truly unique, wow-inspiring ethnic experience!
Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 4,100 + brands and 1,000 stores in 100+ Indian towns and cities. It is also India's definitive destination for exclusive Fashion and Electronics brands.
Tata CLiQ was built on the following cultural Pillars
Customer and Data Obsession
We exist to bring back magic and joy in shopping. For us, every customer is equal. We obsess about every failed promise, learn from it and fix the root cause.
Fast and Frugal
We are out there to find an alternate way of doing e-commerce. We will experiment a lot, dare to fail frequently, fail fast and fail frugal. Occasionally we will discover exciting new routes driven by these frequent and frugal experiments.
Benchmark and Better the Best
Build a culture where there is an aversion for a "check the box "attitude. There is a learning and continuous improvement, both for people and processes.
Fun and Fulfilment
Our non-negotiable focus on #uncomfortabletransparency ensures we do not build any buffers while goals are set. Our goals will be ambitious, demand significant stretch and will be achievable only with meticulous planning.
Meritocratic and Caring
In building this high-performance culture, we will be respectful, empathetic, and caring about the well-being of our teams. Neither brilliant jerks nor affable underperformers are welcome
At Myntra, we don’t just follow fashion - we define it. As India's leading fashion, lifestyle, and beauty destination, we bring together the best of style, technology, and innovation to create a seamless shopping experience for our customers.
With a commitment to empowering self-expression, we curate over 6,000+ brands, blending global trends with India’s unique fashion pulse. Our people are at the heart of everything we do, shaping the future of fashion through creativity, data-driven insights, and cutting-edge technology.
Our Culture
At Myntra, we believe in ownership, innovation, and meritocracy. Our culture thrives on self-driven individuals who are curious, eager to evolve, and ready to challenge the status quo. With a non-hierarchical structure, we value collaboration over titles and foster an environment where everyone contributes to moving the organization forward.
We’re passionate about creating an inclusive and equal-opportunity workplace where intellectual curiosity is encouraged. Every challenge is an opportunity to grow, and we empower our teams with the tools, freedom, and opportunities to make impactful decisions.
If you thrive in a fast-paced, result-driven environment and share our passion for fashion, Myntra is the place for you.
Join the Myntra Family
Ready to take your career to the next level? Explore open positions and start your journey with us at https://careers.myntra.com/
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