In2real is a visual partner specialised in complex products. We start from the product itself: we understand its technical logic, translate it into digital form, and build an integrated visual ecosystem around it — consistent across every touchpoint, scalable over time, and manageable by the teams who work with it every day. We don't produce individual assets. We design systems. Our method is built on high-fidelity Digital Twins, structured pipelines, and hands-on integration with client teams. The same 3D model feeds stills, videos, configurators, dealer materials, and digital platforms — with no loss of quality, and no starting from scratch with every new launch. We work with brands facing real challenges: visual ecosystems fragmented between HQ and local markets, asset volumes that can't be managed manually, and time-to-market pressure that doesn't match the complexity of their products. Technology — CGI, AI, VR, Digital Twin — is a means to an end. What we're after is a visual system that works today and evolves with the product over time.
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The In2Real annual revenue was $2 million in 2026.
Pietro Fantoni is the Co-Founder of In2Real.
8 people are employed at In2Real.
In2Real is based in Milano, Lombardy.
The NAICS codes for In2Real are [5415, 54151, 541, 54, 541511].
The SIC codes for In2Real are [737, 73].