IN-SIGHT Neuromarketing Information

We are a research company that makes use of neuromarketing techniques. We combine business experience with neuroscience. Client experience confirmed by EEG & eye tracking tests is the essence of our approach. Neuromarketing is a classical marketing research supported by brain imaging technology. The in-sight platform will enable you to directly measure electrical activity of the brain and thus get an insight into client’s consciousness. We test reactions of the brain to marketing stimuli (ads, spots, BTL, POS materials, web sites, and product benefits). We focus on neural processes, affective components (positive emotions, involvement, excitement) and cognitive components (remembering, understanding). We offer innovative combination of EEG with eye tracking. This methodology offers a possibility of exceptionally precise material evaluation and optimization in the future. We do not leave our clients on their own with test results. We always present interpretations based on long-term marketing experience and neurobiological knowledge.