IMW Köln Information

IMW-KÖLN identifies and quantifies potentially successful areas for companies, products, and brands in new and traditional markets. We examine the role of decision-makers, competitors, and intermediaries, and consider their interests and influences. IMW-KÖLN investigates decision mechanisms and identifies what drives recommendations and ‘willingness to buy’. Using this as a basis, we specify areas for action to make our clients and their brands a success. IMW-KÖLN is part of the European and global QUALIS INTERNATIONAL network, which comprises market research partners who speak the same language.