IMRpros Information

IMRpros helps GM dealers and vendors turn underused IMR funds into real market growth. Most dealerships don’t struggle because they lack marketing ideas. They struggle because the IMR process touches multiple teams, requires documentation, and often has no clear owner. As a result, funds go unused, submissions become complicated, and marketing activity ends up disconnected from real strategy. IMRpros helps solve that. We work with GM Dealer Principals, General Managers, Marketing Directors, and vendor partners who want to move from confusion to clarity inside the IMR ecosystem. What we help with: • identifying unused or underutilized IMR funds • building structured IMR strategy instead of reactive spending • coordinating community marketing and local market activation • handling submissions, documentation, and compliance • helping vendors position themselves more effectively with dealers The goal is simple. Turn IMR from a reimbursement exercise into a real marketing system that drives local visibility and growth. If you're a GM dealer sitting on unused IMR funds or a vendor trying to better navigate the IMR ecosystem, let's talk.