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ImpactWare – Audience Intelligence Infrastructure for Modern Customer Engagement ImpactWare is the company behind HELIOS, an AI-native Audience Infrastructure Platform designed to help organizations unify customer data, understand audience behavior, and activate intelligent customer experiences without sacrificing control or flexibility. HELIOS brings customer profiles, behavioral events, segmentation, messaging, and automation together in one unified platform so teams can work from a consistent and reliable view of their audience. HELIOS empowers organizations to: • Unify customer profiles and behavioral data into a single source of truth • Build precise audience segments using natural language and SQL-powered querying • Orchestrate messaging and workflow automation across channels • Apply AI throughout querying, segmentation, workflows, and reporting while maintaining full transparency and control • Operate on a modern architecture designed for reliability, scalability, and real-time execution Built for modern teams and enterprise environments, HELIOS combines the flexibility of composable systems with the consistency of a unified customer data model.

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Charles Shamblee is the Chief Executive of ImpactWare.

3 people are employed at ImpactWare.

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