IMPACTS Experience Information

When cultural organizations need decision-grade intelligence about audience behavior, revenue optimization, or market potential, they need answers that protect institutional reputation and multi-million-dollar investments. IMPACTS provides awareness and usage studies, revenue optimization models, virtual prototyping, and expert consultancy to inform developmental, economic, marketing, and policy strategies. Our primary expertise is developing intelligence to predict discretionary consumer behaviors – the kind of information that helps organizations understand not only what their constituents are doing, but also why they are doing it. With data from the National Awareness, Attitudes, and Usage Study, believed to be the largest ongoing survey of perceptions and behaviors of cultural organization visitation in the United States, IMPACTS Experience also make non-proprietary research accessible to the broader cultural sector via Know Your Own Bone, a website published by founder and managing member Colleen Dilenschneider. Know Your Own Bone is frequently cited as a primary resource within the cultural industry, with a lengthy subscriber list of cultural executives and board members. The world’s most successful cultural institutions don’t gamble with their futures—they invest in the best intelligence available. Let’s discuss your specific institutional challenges and explore how IMPACTS Experience can provide the scientific foundation for your most critical decisions. Contact us to begin a conversation about aligning our unparalleled research assets with your strategic objectives.