Impact Advantage Information

Help your customer feel understood. Impact Advantage is a sales performance firm specializing in uncovering customer motive and outcome-based selling. We founded Impact Advantage for two reasons: Other sales training and transformation programs we’d experienced failed to deliver IMMEDIATE and sustainable results for buyers of these programs…and we had new content that was and is delivering immediate and sustainable results. We believe that the root causes of most challenges in sales today can be attributed to a faulty paradigm that most sales people are taught, poor communication and conversations skills and the inability to understand what’s important to other people. We believe inconsistencies in these areas are the primary inhibitors of productivity, prosperity, trust and joy today – in business AND in personal life. You may believe the same! We want to bring these back to the buying and selling relationship and make a positive difference to the lives of the people we work with and their customers in turn. If you feel the same way and want to make a positive difference to your sales team and customers, give us a call. Why choose Impact Advantage - In a nutshell, your sales people will learn an initiation and discovery process that helps your salespeople uncover the value and identify the buying motives and outcomes your customers want to achieve. Your sales people learn how to initiate and have conversations that: • Demonstrate to the customer that you understand the outcomes they want, • Establish you as the expert, and • Sell your solution for achieving the desired outcome. Instead of talking about your company, products, services, features, and benefits – things the customer is not interested in – you’ll add enormous value by delivering those outcomes most important to them – in a competitively distinct style that your customers will appreciate.