iMiR Global Information

Founded in 2012, iMiR Global is a multiregional brand and category operating platform built around one purpose: improving quality of life. Across Baby & Family and Eye Health, we bring product development, scientific governance, regulatory discipline, channel design, retail, service and after-sales continuity into one operating standard. In Baby & Family, Joker Baby, Gezenbebe Lab, b-baby, b-mom and b-cycle create guided parenting experiences and circular value. We grow global brand partnerships including Inglesina, Doona and SmarTrike through category expertise, channel discipline and service continuity. In Eye Health, Medizane provides the scientific and professional trust layer; LookCare owns the everyday eye-care routine; SağlıklıGöz leads discovery and local commerce in Türkiye; and VIS brings the need-based product architecture together. With execution in Türkiye and regional coordination through Dubai and Amsterdam, we help brands live at their highest value - through the right evidence, the right channel, a consistent experience and long-term reputation. Your life quality, our priority.