Imetec Information

Imetec, a well-known Italian brand in the small household appliance field, is part of Tenacta Group Spa, an Italian industrial company that brings together leading brands with a single mission: "creating" new ideas, the result of Italian inventiveness, to make life easier and more enjoyable for every person. The Group has defined three reference worlds that meet the needs of increasingly demanding consumers: home, wellness and beauty, presided over by Imetec and Bellissima Italia brands. Thanks to its “small” ideas, Imetec is a historical and familiar brand that offers, in a concrete and accessible way, a complete range of simple and effective solutions for the care of the home and the person.The goal is to make consumer life easier, bringing well-being and pleasure in a simple and practical way.All products, whether designed for the person or for the home, have a high content of innovation while being simple to use and give a sense of gratification. From these premises comes the new pay off "IMETEC, A touch of Italy". With the brand Bellissima Italia, launched in Italy in 2005, comes to life an international project dedicated to the beauty and care of every woman, to convey the world style and elegance typically Italian. Its mission is to bring home women specific tools and professional effectiveness, to express in total freedom their charm and always feel beautiful, with simple gestures. Because every woman is different and her true beauty lies precisely in her specificities. The constant search for technological innovation combined with the simplicity of use, accompanied by an all-Italian taste for elegant and distinctive design, make Imetec and Bellissima Italia products distinctive in every market. Present in Europe, South America and the Far East, with branches in UK, Spain, Argentina, Russia and China, Imetec is the first European manufacturer of bed warmers and boasts a strategic presence in the reference markets: in addition to the countries already