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Companies and startups are constantly developing new products and services. These investments are often based on the assumption: "Good idea, it will definitely work, I’m confident." That’s reckless. Because it’s not about what you as a company, startup, or individual think about your idea or product. It’s about whether your future customer will actually buy it. Why take that risk, when you could simply ask your future customers directly: about their opinion, willingness to buy, pricing expectations, and more? Imagine it like this: You jump one year into the future, where your product is already launched, and ask the very people who are supposed to buy it: Are they satisfied with it? What should have been done differently? Would they have bought it if, for example, the design had been different? You return from this “time travel” with clear knowledge about what you need to change to make sure your target audience buys your product. No more uncertainties. No blind flights. Instead of risking failure, you get a clear, data-driven go for your product development.

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