DMA (Digital Marketing Agency) is a provider of specialized digital marketing solutions for both small to medium businesses with aspirations to grow and enterprises looking to maintain market dominance. We provide digital marketing campaigns based on the unique objectives and requirements of each client, giving specialized service to help them not only achieve their marketing objectives, but to exceed their expectations. Innovation is something we strive to uphold with each project we take on, finding new ways to get the most out of digital marketing for each business with connect with.
Influencer Marketing Resources and Academy. We provide all resources and tools for Influencers and Marketing professionals. Influencer Marketing Hub is the leading resource for Social Media Influencers, Influencer Marketing Platforms and Influencer Marketing Agency Case Studies.
What Influencer Marketing Is At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. Marketers received $6.85 in earned media value for every $1 spent on influencer marketing – AdWeek
3. What works in Influencer Marketing Carefully consider your approach in influencer marketing • Be organized, put together a strategy, plan and budget, spend time on research • Be patient and be human – people talking to people, not companies talking to companies Develop a schedule • Does the influencer prefer monthly/ quarterly/biannual calls or newsletters? • Integrate with your PR schedule, product release schedule, etc. • Send emails on behalf of key executives. Plan travel schedules for exec and arrange face-to-face meetings
4. Influencer Marketing Stats 90% of consumers trust peer recommendations Use generated content is 50% more trusted by internet users than traditional media Consumers are 71% more likely to make a purchase based on social media referrals 81% of U.S. consumers trust advice and information from blogs
5. Consumers want value Sixty-four percent of influencers say their audience respects that they provide value about topics they are in interested in, while 59 percent state their audience enjoys how they interact with them, listen and respond online. 64%
ICON Digital Productions is a North American leader in the visual communications industry headquartered in Toronto, Canada with offices in New York and Montreal. Founded in 1995, ICON has two main divisions – ICON Visual and ICON Media specializing in display graphic solutions, digital signage, commercial printing, and digital networks. Our team of brand consultants take pride in being the best at transforming spaces and presenting our clients’ messages in the most innovative means imaginable.
We are unmatched in terms of technology, production capabilities, and product offerings with a state-of-the-art 140,000 square foot facility to support our operations. Our industry leading capabilities ultimately allows us to work with a wide variety of clients including those in the retail, sports & entertainment, out-of-home, advertising, events, hospitality, and consumer packaged goods (CPG) industries. For over 30 years, we have continued to excel by pushing the boundaries of technology so that we can continuously grow as an organization. Through constant research and development, we truly encompass our mission statement in providing All Things Visual.