Director, Strategic Insights @ (October 2023 - December 2025)
Interim Director of Audience Insights and Analytics @ (November 2022 - October 2023)
Audience Insights Manager @ (April 2020 - November 2022)
Founder and President Insights Consultant @ IFC Research Ltd (March 2004 - April 2020)
Consumer Insights Manager @ (October 2002 - March 2004)
Consumer Insights Senior Associate and Associate Marketing Manager @ (August 1997 - March 2002)
Ilane Cohen Education
Texas McCombs School of Business
MBA (marketing)
FAAP - Fundação Armando Alvares Penteado
Bachelor of Arts - BA (Communications)
Ilane Cohen Skills
1-1 interviews
Brand Architecture
Brand Foundation
Business Development
Business Insights
Circle of Friends
Communication
Consumer Advisory Board
Consumer Behavior
Consumer Insight
Consumer Insights
Consumer Journey
Creating the Roadmap
Critical Thinking
Cross-functional Team Leadership
Current and Future State Journey
Customer Relationship Management (CRM)
Data Analytics
Data Analytics (Digital, Radio and Donor)
Design Thinking
Eliminating Pain Points
Ethnography
Focus Groups
Ideation facilitation
International Competense and Experience
Jobs to Be Done Framework
Leadership
Literature Reviews
MVP
Market Segmentation
Marketing Research
Marketing Strategy
Mixed Methods Research
Moments of Truth
Online Boards
Presentations
Process Mapping
Public Speaking
Research Design
Shop-Alongs
Stakeholder Interviews
Store Intercepts
Strategic Partnerships
Strategic Thinking
Strategy
Survey Design
Target Expertise (Gen Pop, HIspanics)
Team Leadership
UX Research
UX usability research
Ilane Cohen Summary
Ilane Cohen, based in Saint Paul, MN, US, is currently a Strategic Director, Strategic Insights at American Cancer Society. Ilane Cohen brings experience from previous roles at American Cancer Society, Minnesota Public Radio and IFC Research Ltd. Ilane Cohen holds a MBA in marketing @ Texas McCombs School of Business. With a robust skill set that includes 1-1 interviews, Brand Architecture, Brand Foundation, Business Development, Business Insights and more. Ilane Cohen has 3 emails and 1 mobile phone numbers on RocketReach.
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