ii Information

The vision was to create a full-service music company, with booking, management and label under the same roof. Since the beginning in 2009, the activities has been expanded within the entertainment industry, i.e. publishing. Today ii is a complete 360 company, with a strong base and market share, throughout the company portfolio. The company itself handles the general accounting and financial counseling of the subsidiaries, and a few artists. A continuous growth, demanded a flow of investments in new artists, alongside a constant focus on the bottom line. The aggressive growth strategy ensures further development, with expansion to new areas of the music business. The core values of the ii Group is loyalty, dedication to the music and hard work. The team precedes the individual. It's essential for the entire team to be involved in both triumphs, as well as failures. The organization has room for ambition, diversity and always promotes the importance of teamwork. With the company motto: "The World is Ours", it's stated clearly that no one can or will rule alone. ii is always searching for new talent, whether it's for the organization, the artist roster or as future partners.