Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide.
We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client’s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences.
We believe that more meaningful media can help build more meaningful brands.
For more than five decades IDG, Inc. and its businesses have been at the forefront of every major shift in the technology market, providing critical insights for tech suppliers and buyers. We believe that technology exists to make the world a better place, and through our global brands, IDC and Foundry, we offer proprietary data, innovative platforms, and trusted content.
Wavemaker is a leading global media agency specializing in media planning, media buying, data, and communications strategy. The agency is part of GroupM, the media investment arm of WPP, one of the world’s largest advertising and communications holding companies.
Founded in 2017 through the merger of MEC and Maxus, Wavemaker operates in 80+ markets worldwide with thousands of professionals delivering integrated media solutions for global and local brands.
Guided by its philosophy “Positive Provocation”, Wavemaker challenges conventional thinking to drive meaningful growth for clients and people. The agency combines consumer insight, data analytics, technology, and creativity to help brands make smarter media decisions in an increasingly complex media landscape.
Wavemaker works with some of the world’s most recognizable brands across industries such as FMCG, retail, luxury, technology, telecommunications, and automotive, delivering measurable business outcomes through strategic media investment.