Ignite My Site Information

Ignite My Site is a content marketing agency that focuses specifically on driving helping B2B SaaS companies craft content that drives conversions. Here is our process to create content that is significantly more effective than average content marketing services: 1.) Customer Research: We invest in thorough customer research (interviews with Sales, CS, and founder/marketing team) to understand the exact pain points you solve why people buy from your business specifically. 2.) Keyword Research: Most agencies focus on driving traffic to the site rather than conversions. However, traffic and conversions aren't always correlated. So instead of targeting keywords that have the best high volume/low difficulty combination, we target keywords that fit the specific pain points you solve. Sometimes it has low volume, but if the purchase intent is high, it results in more conversions. 3.) Expert Interview (to avoid copycat content crisis): Most agencies give freelancers a keyword and then tell them to Google around to write a post based on that keyword. This is a recipe for copycat content. Instead, we interview an expert on the keyword and then ask the writer to listen to the interview recording and write the post based on the expert's advice.