IDXP Analytics, Inc. Information

Mediar turns the cameras retailers already have into a decision layer for retail execution. Using computer vision on existing store CCTV — no new hardware required — Mediar measures how shoppers actually move, look, and decide inside the store. ShopperLab surfaces the full picture: funnels, heatmaps, and SKU-level interaction data. IGNITEr goes further, revealing where demand exists and where it converts through Attack Index™ and Conversion Share™. The result: brands and retailers stop guessing at placement, funding, and scaling decisions — and start making them with evidence from the shopper journey itself. Fully LGPD/GDPR-compliant. Trusted by leading CPG brands and retailers.