IDify - Identity for Marketing Information

IDify unifies and authenticates identity for person-level marketing. Marketers, publishers, and platforms use the IDify Identity Platform to ensure that every addressable asset - whether an ad, video, email, direct mail, or addressable TV, is delivered to the right person, on the right device, with the right attributes - or that asset doesn't get delivered. The IDify Identity Platform enables marketers and publishers to: - understand consumers across touchpoints and channels - build rich consumer profiles from 1st, 2nd, and 3rd party data sources - conduct advanced consumer analytics to support segmentation and monetization - reduce waste and improve offer relevance - improve advertising precision and marketing effectiveness