IDENTITY Information

IDENTITY is a multi-disciplinary brand building firm founded by Oman’s most highly respected and accomplished communications practitioners with a combined work experience spanning more than two decades. The firm supports both new and established brands across a multitude of industries with devising, conceptualizing, and executing highly customized and progressive solutions to advance their strategic business objectives in an ever-evolving marketing communications landscape. Progressive, dynamic and bold, IDENTITY offers next generation services including strategy, branding, marketing communications, creative, intelligence and reporting, and experiential events. It delivers in-depth local, regional and international knowledge and expertise in a myriad of industries from banking and finance, energy and telecom to hospitality, fashion and luxury goods. IDENTITY harnesses the power of brand equity to transform it into inspirational action by adopting a humanistic approach that embraces the senses. It speaks volumes through impactful communications, foresees trends and opportunities, breathes intuition and personality into brands, listens to the call of the heart and touches lives through meaningful experiences. Headquartered in Muscat, IDENTITY works with key partners across the globe to expand its international footprint.