IdeaZone.ca Technology Stack

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles.

Hootsuite Insights offers real-time social media monitoring via a visual dashboard, smart, sharable reports, data widgets & infographic-style data visualization.

WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.

WordStream SEO for Firefox Plugin is a content creation tool for writers that connects user keyword research to users SEO copywriting efforts.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Lightbox is a script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

Polyfill as-a-service detects and returns a JavaScript bundle of polyfills based on the current browser using the User-Agent.

Gravity Forms for WordPress is a full featured contact form plugin that features a drag and drop interface, advanced notification routing.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.

Needle, Inc. provides real time expert shopping assistance services for e-commerce websites. The company offers Advocate, Advocate Plus, and Advocate Premium. It operates a chat and voice communications platform that enables experts and product owners to engage online shoppers and raise conversion and net promoter scores. The company was founded in 2010 and is based in Bluffdale, Utah.

Sprout Social provides a platform for businesses to manage social media engagement, publishing and analytics.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Needle identifies online customers who need help and matches them with certified advocates who have first-hand knowledge of the product.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

WordPress is a website and blog creation and publishing platform with tools for aesthetic designing, visitor tracking, content storage and upload.

WPForms is the WordPress forms plugin with drag & drop online form builder that allows users to create powerful WordPress forms.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

WordPress Themes are ready-made layouts created for WordPress

Wordstream manages Adwords, Bing, and Facebook in one easy-to-use platform, helping advertisers optimize their spend in just 20 minutes a week.