IDEATION:HUB Information

How can innovation work be supported within the Group? The Volkswagen Group Ideation:Hub has been in existence since 2016 and has since supported innovative projects across brands and national borders in the Group until they are ready for prototyping. The Ideation:Hub drives digital and cultural transformation by acting as an internal creative unit to accompany projects at an early stage and create innovative solutions. "If the WHAT (requirements, goals) and the HOW (technologies, systems) of a project are still unclear or open to decision, then we achieve the best results with the help of our Design Thinking methods to move the project forward. We work in an open-ended and customer-focused way" - Jannis Sutor, Head of Ideation:Hub. The Ideation:Hub sees changes as opportunities and support the Volkswagen Group in continuously adapting processes, strategies and ways of working and developing new products and services. Feel free to network with Ideation:Hub on LinkedIn and Instagram or submit a project request for future and innovative collaboration. #volkswagen_ideationhub Legal notice: https://www.volkswagen.de/de/mehr/rechtliches/legal-notices-social-media.html Imprint: https://www.volkswagenag.com/en/meta/provider-identification.html