Ideafrau Information

I help get brands moving. As an Effie-winning creative director and brand strategist with 25+ years of agency leadership experience, I pair strategic thinking with unexpected creative to solve brand momentum challenges. My approach starts with the 6-Word Hook: a sharp idea shaped by positioning and human insight. I partner with marketing directors, brand managers, founders and agencies when they have something good that’s just not landing. Based in Basel, Switzerland. Working globally.