Ideabook.com Information

My name is Chuck Green and I’m a graphic designer and marketer. I’ve been practicing communication crafts, with some success, for longer than I’d like to admit. I have also authored books on the subject—for Random House, PeachPit, and Rockport—and written for numerous design magazines: Before & After, Layers, InDesign Secrets, and others. My passion is exploring the reasons some designs work, why others don’t, and in discovering the real, practical steps we can take to improve results. I love design aesthetics, but intellectually, I’m devoted to function. Don’t let anyone tell you different: graphic design and marketing are complex disciplines. You’ve got to learn as much or more as your client about various aspects of their business, and then figure out what distinguishes them from their competition, within the context of their specific market, in a particular place, at a particular time, and within the bounds of their financial means. You are artist, storyteller, technologist, statistician, accountant, and huckster—it’s a crazy-hard business, but I love it. What you’ll find on ideabook.com Through ideabook.com, I share ideas about and resources related to print and web design, marketing, advertising, illustration, typography, copywriting, technology, and more. I search out, review, and point to design tools—books, tutorials, software, websites, and such. In the end, my hope is that what I do here contributes, in some small way, to the clarity and quality of your work. Chuck Green