Idea360 Consulting Information

Idea 360 is a research and strategic branding powerhouse. We use cutting-edge proprietary methodologies and tools to UNLOCK HIDDEN INSIGHTS and have helped clients build profitable brands, products, and marketing campaigns that people love. As neuroscientists and experts from diverse fields such as anthropology, psychology, and sociology have confirmed, most of consumers’ thoughts, decisions, and behavior are made by the unconscious mind without awareness; therefore, we are relentlessly innovating ways to go beyond typical rational answers uncovered by traditional research methods. We don't just simply ask and listen to the consumers. We use our multidisciplinary tools and methodologies to dig deep into the unconscious mind and decipher hidden wants and needs that can’t be revealed by typical research. We target the 95% of thoughts, feelings, and behavior that marketers ignore. Recently, we partnered with MJI-DesignLab, one of the world's leading research and branding company, and integrated IdeaMap and many other award winning research tools developed by Wharton Business School and Dr. Howard Moskowitz (MJI-DesignLab's chairman), to help us enhance our cutting-edge services to the next level.