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The power of digital transforming education! The IDEA products are high quality, low cost, innovative digital tools designed for educators and learners to achieve their personal best. The IDEA products (IDEA ECD, IDEA STEM and IDEA Teach) are underpinned by current cognitive theories and global best practices. Written by an experienced team of educators, each product is scaffolded to ensure content mastery, and is designed to foster analytical and critical thinking. IDEA uses a digital platform to provide a personalised, self-directed and self-paced learning experience.

IDEA Questions

The IDEA annual revenue was $7.2 million in 2026.

IDEA is based in Johannesburg, Gauteng.

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