IDCOM Information

Every company has data. Few have intelligence. IDCOM is a business transformation consultancy for consumer goods, founded in 1989 and working across North America, Latin America, and the Caribbean from Miami. For thirty-seven years, the discipline has been the same: go to the store and look, then apply the science that explains what you see. Decision science, shopper research, and, over the past decade, artificial intelligence. We work in three connected practices. Shopper-centric branding. The products, processes, policies, and culture that match how people actually buy. Shopper solutions planning. A roadmap for manufacturers, retailers, and wholesalers to grow brand value inside a shopper-centric model. Technology, BI and AI. The data and analytics underneath, so strategy can be executed and measured rather than presented. The third practice became a product. ERP, CRM, WMS, and TMS are systems of record: each owns a piece of the data; none owns the decision. IDCOM.ai is the intelligence layer across them, for companies that want one canonical data model, one set of KPI definitions, and analysis that ends in an action rather than a dashboard. Eleven modules cover sales, customers, products, forecasting, promotions, marketing, variance and revenue growth management, financials, field surveys, training, and territory. Activate what you need and add more without migrations. Every module carries an assistant that answers in plain language and cites the metric and window behind each figure, without exposing customer names to the model. Each client runs in a dedicated AWS tenant with its own data, identities, and permissions. Companies we have worked with include Coca-Cola, PepsiCo, P&G, FEMSA, Wise, Molson Coors, Carib Brewery, Dell and Mercedes-Benz. idcom.us · idcom.ai