ID Fabrika Information

Inspiring ideas that balance the elements of communication by design. Our passion is working with clients to solve their visual communication needs by designing ideas that inspire. Through 20+ years of working internationally, we’ve designed ideas that inspire our clients audience across markets, categories and platforms. By properly balancing logical, emotional and (recently revived) ethical appeal, we create a dialogue with the audience to connect. Implementing appeal into the dialogue gives it broader context and a greater capacity to identify. Creating persuasive communication through the use of appeal is a theory that has gone in and out of practice over the past 2000+ years. This is not a recently adapted tool for us, it’s a fundamental technique we studied and continue to practice. We have designed brand IDs and supporting visual communications for the products and services of companies such as; AB InBev, Aerostar Hotel, Bacardi, Class Art Prod. (Toronto), Danone, Ehrmann, Engeocomm, Frito Lay, Heineken, Johnson & Johnson, Lebedyansky, L'ORÉAL, Marriott Grand Moscow, Marriott Tverskaya Moscow, Nestlé, PepsiCo, Sawatzky Group, Simfer (Istanbul), St. Andrew Society of Russia, STT Group, Svyaznoy Bank, Tetra Pak, Unilever, Victor Pizza Ltd, (Glasgow), Wimm-Bill-Dann and Wrigley. We have designed corporate IDs and supporting visual communications for companies such as; Allianz-Rosno, Broker Credit Service, Comunica, Harvest Group of Boston, Investment City Bank, MediaPort (Aer Rianta Int. Cpt., Dublin), NewBridge Group and Russian Investment Club. ID Fabrika has been registered as an LLC in Minneapolis, with a second office operating in Moscow as an OOO, since 2002. I am a Professional Member of the American Institute of Graphic Arts (AIGA). Our capabilities: • Market audit • Develope strategy • Chart Plan • Naming • ID design • Trademark registration • 2D/3D/Digital implementation • ID guidelines/brandbook