I.C.O.N Competitors

Founded in 1978, Aveda™ creates high performance, botanically-based products for beauty professionals and consumers—while continuously striving to conduct business in an environmentally sustainable manner. Headquartered in Blaine, Minnesota, Aveda manufactures innovative plant-based hair care, skin care, makeup and lifestyle products, available at retail in Aveda Experience Centers and more than 9,000 professional hair salons and spas in more than 30 countries, as well as at www.aveda.com. Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.

KEVIN.MURPHY is a fashion focused range of salon-only, professional hair care products created by Kevin to meet his needs as an editorial hairstylist. Also under the KEVIN.MURPHY brand lies COLOR.ME, which was born from KEVIN.MURPHY’s vision of fusing session work, fashion and hair colour. Born from the same philosophy as skincare, KEVIN.MURPHY products are designed to weightlessly deliver performance, strength and longevity, while being gentle for your hair and the Earth. Founder and stylist Kevin Murphy introduced his namesake professional line to fill a need in the world of session styling. While working on set, Murphy found his looks often fell flat. Unsatisfied with conventional hair care products on the market, he turned to advanced skincare technology to deliver weightless texture with gentle formulas created using natural ingredients. Straight from the runways of the world to the salon floor, from hair artisan to consumer, KEVIN.MURPHY is recognised as an industry innovator, with its products having received numerous awards worldwide, including the coveted Allure Beauty Breakthrough and Allure Best of Beauty Awards. Available at salon locations across the world, KEVIN.MURPHY products are sulphate free, paraben free and cruelty free. For more information about KEVIN.MURPHY, visit www.kevinmurphy.com.au

Joico, a fast-growing company in the Professional Beauty industry, is a division of Henkel. Our Mission: We eat, sleep and breathe beauty! We develop innovative, top performing products. We design artistic imagery that inspires creativity. We surround ourselves with the most gifted artists and educators in the industry. We are 100% committed to the advancement of the global salon community. Why? Because beauty isn’t our job—it’s our passion!