ICE Malta Competitors

We are a group of brands created by a diverse group of individuals. What started as Unibet in 1997, is today Kindred, one of Europe’s fastest growing online gambling companies with more than 1,500 employees working across 11 brands. As an innovative company that builds on trust, we have led the development into areas such as technological advancements, mobile solutions, new product launches, well as player safety and responsible gambling improvements.

Founded in 2009, SOFTSWISS is a strategic technology partner for iGaming operators worldwide. With almost two decades of experience, the company delivers compliance-focused, scalable solutions that provide operators with the reliable foundation to launch, grow, and expand confidently across regulated markets. The SOFTSWISS modular ecosystem addresses every core operational requirement of a modern iGaming business: Game Aggregator – a single API integration delivering 40,000+ games from 300+ verified providers, built for performance, scalability, and rapid market entry. Sportsbook – a fully featured sports betting solution combining extensive market coverage, integrated gamification, and advanced risk management tools. Prediction Markets Platform – an operator-ready solution for launching and managing prediction-based products alongside traditional betting offerings. Casino Platform – a modular, enterprise-grade platform providing operators with complete control over online casino operations at any scale. Complementing its core products, SOFTSWISS provides managed services in player engagement and retention, anti-fraud, risk management, technical support, and industry intelligence, enabling operators to optimise performance and make data-driven decisions. Headquartered in Malta with offices in Poland and Georgia, SOFTSWISS operates through a global network of 2,000+ iGaming professionals across 30 countries. In 2024, the company strengthened its regional presence through strategic leadership appointments, including motorsport legend Rubens Barrichello as Non-Executive Director for Latin America. Today, more than 1,500 brands worldwide rely on SOFTSWISS technology, expertise, and industry knowledge to build, manage, and scale sustainable iGaming businesses.

Established more than 20 years ago, we are one of the world’s leading betting and gaming companies, with a rich history in the industry. Headquartered in Gibraltar and listed in London, we have 15 offices worldwide and employ over 11,000 people globally. Around the world, we own and operate internationally renowned brands, including 888casino, 888sport, 888poker, William Hill and Mr Green. In addition, we operate the SI Sportsbook brand in the US in partnership with Authentic Brands Group. Our mission is to lead the gambling world in creating the best betting and gaming experiences, bringing unrivalled moments of excitement to people's day-to-day lives. We are continually developing state-of-the-art technology and content-rich products that provide fun, fair, and safe betting and gaming entertainment to customers worldwide. Internally, we invest a great deal of time, resources, and creative energy to ensure that our employees feel inspired, supported, and motivated to excel. We care for each other; we collaborate and share knowledge. We’re always on the lookout for talented individuals who bring can the right skills and can-do attitude to join the 888 family … Could that be you?