I.C. Intelligence Information

Since 2013, I.C. Intelligence (IC) has partnered with casino/resort operators, users, and leading industry system integrators, harnessing their VOICES in designing and developing the SpotlightCRM™ platform. Spotlight is the ‘only’ Casino Customer Relationship Management (CRM) platform built by the user experiences, needs, and wants to ensure IC and Spotlight consistently surpass their expectations. Spotlight encompasses operational, analytical, and strategic CRM methodologies, coupled with your customer data intelligence platforms, in a centralized, unified real-time ecosystem that is easy to use across all departments. IC's 'Best in Class' casino/resort operators enjoys significant gains in guest experiences, satisfaction, loyalty, and revenue growth. SpotlightCRM™ is the solution that augments personal interactions between your guests and brand representatives to implement, manage, and refine your organization's Customer Experience goals across the Enterprise.