IAP Tecnologicos Technology Stack

AB Tasty is a SaaS solution that helps data-driven marketers to ease the process of A/B testing. Designed for e-commerce websites as well as media publishers and lead generation players, AB Tasty helps them to increase their sales and conversion rates through A/B testing. Their solution is innovative in simplifying to a maximum the implementation of all kind of tests (A/B tests, multivariate tests, split tests, funnel or multi-pages tests), making them accessible to all marketers, whatever their technical knowledge. Now autonomous and agile, they can quickly reiterate their tests to validate their optimization ideas and adopt a continuous improvement approach, based on figures statistically validated rather than hunches.

Twitter is a microblogging and social networking service on which users post and interact with messages known as "tweets".