Ian Mason's Location
Kingswinford, GB
Ian Mason's Work
- Head of Loyalty and CRM @ tails.com
- Head of Player Communications @ Camelot
- Head of Customer Marketing Strategy @ Tesco
- Head of Customer Recognition Development @ Tesco
- Head of Customer Strategy @ Betfair
- Director - Global Marketing @ City Index
- Head of Insights and Customer Experience @ T-Mobile UK
- Head of CRM and Lifecycle Loyalty @ T-Mobile UK
- Head of CRM and Marketing Planning @ AOL
- CRM Manager @ AOL
Ian Mason's Education
- Kingston University
MA (Marketing)
1994 - 1995 - The University of Sheffield
BSc (hons) (Physics)
1991 - 1994
Ian Mason's Skills
- CRM
- Customer Experience
- Loyalty Marketing
- Proposition Development
- Marketing Strategy
- Management
- Segmentation
- Customer Insight
- Digital Marketing
- Customer Loyalty Management
Ian Mason's Summary
Ian Mason, based in Kingswinford, GB, is currently a Head of Loyalty and CRM at Tails.com, bringing experience from previous roles at Camelot, Tesco PLC and Betfair. Ian Mason holds a 1994 - 1995 MA in Marketing @ Kingston University. With a robust skill set that includes CRM, Customer Experience, Loyalty Marketing, Proposition Development, Marketing Strategy and more, Ian Mason contributes valuable insights to the industry.
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