IAB Tech Lab Competitors

Yahoo Creative Studios is the branded content studio at Verizon Media with a multidisciplinary team of filmmakers, editors, designers, photographers, strategists, and technologists. Innovation and creativity are at our core, but that isn’t all we do. We develop data-led and forward-thinking content experiences and then amplify those stories with the support of one of the largest digital publishers on the globe.

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

The National Association of Broadcasters is the voice for the nation’s radio and television broadcasters. As the premier trade association for broadcasters, NAB advances the interests of our members in federal government, industry and public affairs; improves the quality and profitability of broadcasting; encourages content and technology innovation; and spotlights the important and unique ways stations serve their communities. NAB delivers value to our members through advocacy, education and innovation. Advocacy NAB is the chief advocate of broadcasters in our nation’s capital, ensuring policymakers are informed on the issues that impact the broadcasting industry. The association relies on the grassroots strength of its television and radio members and state broadcast associations. Broadcasters recognize the importance of educating Congress, the Federal Communications Commission (FCC) and the administration on how legislation and regulations affect their business, and more importantly, the listening and viewing public. Innovation Whether it’s the new possibilities created by mobile digital television or FM-enabled mobile devices, NAB is helping broadcasters seize opportunities in the digital age. Advances in technology are giving broadcasters opportunities to find better, more innovative ways to deliver the high-quality content and services that local communities expect and deserve. Education From providing free public service materials to assist in implementing locally focused community service initiatives, to offering a number of programs through the NAB Education Foundation to support diversity, leadership and professional development, NAB offers broadcasters a variety of programs to help them grow in their careers, promote diversity in the workplace and strengthen their businesses.