Hyro Competitors

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Leading the world of sports and active hydration with game-changing innovation, BODYARMOR Sports Nutrition (BASN) is on a mission to become #1 in Sports Hydration. Bringing together two iconic brands, BODYARMOR and POWERADE, BASN exudes an entrepreneurial culture backed by the resources and insights of one of the world’s most recognizable companies, The Coca-Cola Company, which fully acquired BODYARMOR in 2021. BODYARMOR has been disrupting the world of Sports Hydration since 2011, offering a premium sports drink packed with electrolytes, coconut water, antioxidants and NO artificial dyes. POWERADE was created in 1988 to ensure hardworking athletes have the hydration they need to keep putting in the work to raise their game. The brand re-launched in 2023 with a new visual identity, brand purpose and breakthrough formula that includes 50% more electrolytes.

Electrolit is a hydration beverage manufactured by Grupo Pisa, the leading pharmaceutical Company in Latin America, with more than 70 years in the market. Electrolit was first launched in 1950 as an oral solution to treat dehydration in children. Its unique formula, great taste and variety of flavors has positioned the product as the preferred premium hydration beverage for children and adults. Produced with pharmaceutical quality grade ingredients in the most innovative manufacturing facility, with a fully automated and integrated manufacturing process. Due to the success of the product in Mexico, Grupo Pisa decided to create CAB Enterprises Inc in 2014, the exclusive distributor of Electrolit in the United States and the company responsible for positioning the brand as the best premium hydration beverage in the country. www.pisa.com.mx