HYP Information

Forecast, plan, engage, measure. In seconds. An end to end solution, on the one platform. A privacy compliant, cookieless and omnichannel approach to targeting and measurement. Understand your customers' demographic and behavioural intent. Analyse your marketing effectiveness through incrementality and uplift metrics. Our mission is to make the complex task of applying data for marketing easy, portable and insightful. We’ve engineered our solutions and tools to meet the very specific yet diverse needs of marketers and media owners. Data on its own has no significant meaning. It’s only by constantly categorising and calibrating data, measuring and testing the efficacy of our methods can we establish meaningful and insightful consumer trends. We’ve achieved this constant state of learning and improvement through HYP’s brand of advanced machine learning and automation. Our Audience Planner, and Measurement and Analytics tools are designed to learn trends. Consequently making the following tasks easy, rapid and robust to meet the ever climbing demand for speed and precision in marketing solutions: Forecasting:1-5 seconds Audience Creation: 1-3 minutes Analytics and Measurement: 1-5 minutes All with no limits to use. Who can benefit? Media Agencies & Brand Marketers - Achieve newfound operational efficiency through seamless workflow from audience segmentation through to analysis and insights Media Owners & Publishers - Create new revenue opportunities by creating new 1st party audiences for segmentation and targeting, along with advanced measurement and insights for your campaigns - Monetise your data in a safe and compliant way OOH Media Companies - Segment your OOH placements to suit your diverse clients with specific needs - Provide store visitation metrics and consumer profiles as part of your offering Contact us to get the advantage you seek at getstarted@hyptechnology.com Website: www.hyp.mobi