HUNCH Information

“Let's sink a bunch of money into a mediocre business idea!”– said by nobody ever. Sadly most new product launches end up in mediocre-ville and it's rarely because of a bad starting idea! In nearly every case the real culprit is a weak message combined with a "too big too soon" launch strategy. At Hunch we help business innovators prove their idea will sell BEFORE they go all in on the final version — by helping them craft killer storylines, validate and optimize early concepts, and nail message-market fit. I launched Hunch in 2019 to be a "do it together" innovation and brand growth service built for product and marketing innovators who are sick of settling for average concepts, vague findings, and mediocre launches. With 25+ years in market research, go-to-market strategy, and product development — and over 10,000 concepts studied — I've created and honed the Vibe Method® at Hunch: a human-led, AI-assisted approach that analyzes natural language reactions to surface the hidden nuances that get missed by traditional testing approaches. The Vibe Method is designed for innovators who take stake in what they’re building — and deserve to love what they launch. Because nobody’s in this to be mediocre. Our process starts with YOUR hunch for how to create success and together we shape, test and refine the concept until you feel ready to go big or go home.